Clean and conspicuous, Avant Garde is a great headline typeface. In text it is a large type, whichÂ means you can use smaller point sizes and still remain legible. The â€œroundnessâ€ of the charactersÂ stands it apart from many other san serif styles.
History of Avant Garde
Herb Lubalin and Tom Carnase designed Avant Garde around 1968. It was based on Lubalinâ€™sÂ logo for Avant Garde magazine. The original face was all uppercase. Avant Garde was the firstÂ typeface released by ITC when the company was founded in 1970. Next to being used in all typesÂ of art publications, Avant Garde was a classic in â€™70s advertising design.
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