The ubiquitous Interstate typeface is a relatively new font, 1990s vintage. It is a clean, san serif type with a wide spacing between letters and unique angle-cut ascending and descending strokes. I think what makes it so popular – think Southwest Airlines, Citibank, The Weather Channel
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This is my favorite serif font. The serifs are heavy enough to stand up well in small printed text. There is also a uniqueness to the characters, especially in the italic, in the descenders and roundness that distinguishes it from most commonly used serif fonts.
When I
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Trajan may be the perfect headline font. It is strong, but subtle and elegant as well. It seems to connote mastery, or even supremacy. Perhaps that is because it is derived from Roman capital letters used during the reign of Trajan – one of the few rulers
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If you are looking for a regular looking type with just enough quirks to keep your interest, Futura may be your man. It’s actually the precision of the face that provides the quirkiness – the roundness of the O and the sharp points of the V or M
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Popular in Europe and North America, the Art Nouveau style had its beginnings in the late 1800s and remained dominant until the outbreak of World War I. Its aesthetic was characterized by extreme decoration, and was evident in architecture, painting, sculpture, furniture, clothing and even jewelry. Some consider Art […] Read the rest
Clean and conspicuous, Avant Garde is a great headline typeface. In text it is a large type, which means you can use smaller point sizes and still remain legible. The “roundness” of the characters stands it apart from many other san serif styles.
History of Avant Garde
Herb Lubalin and […] Read the rest