More Fontology

Isadora Caps

Popular in Europe and North America, the Art Nouveau style had its beginnings in the late 1800s and remained dominant until the outbreak of World War I. Its aesthetic was characterized by extreme decoration, and was evident in architecture, painting, sculpture, furniture, clothing and even jewelry. Some consider Art Nouveau to be a reaction to the Industrial Revolution, when craftsmanship was trumped by mass production and machine-made products.

Art Nouveau typefaces are stylized, elegant display fonts. The type designs are usually extremely decorative, and can include embellished stroke endings, very high and low “waistlines,” diagonal and triangular character shapes, top- or bottom-weighted stresses, angled crossbars, and in some cases, filigreed initials. Some typefaces have more than one of these distinctive traits.

Isadora Caps was designed in 1993 by Sam Wang. He designed over 20 Art Nouveau fonts from 1991-2008, including Handwriting, Celtic and Sarah Caps. Isadora Caps has deep plunging descenders and an open ’round’ appeal.


Avant Garde

Clean and conspicuous, Avant Garde is a great headline typeface. In text it is a large type, which means you can use smaller point sizes and still remain legible. The “roundness” of the characters stands it apart from many other san serif styles.

History of Avant Garde
Herb Lubalin and Tom Carnase designed Avant Garde around 1968. It was based on Lubalin’s logo for Avant Garde magazine. The original face was all uppercase. Avant Garde was the first typeface released by ITC when the company was founded in 1970. Next to being used in all types of art publications, Avant Garde was a classic in ’70s advertising design.